There are different ways that companies may post fake positive reviews for their products or services. Some of them are:
- Hiring people or bots to write reviews: Some companies may pay people or use automated software to write fake reviews on different platforms. For example, some companies may use private Facebook groups to recruit reviewers and compensate them via PayPal1. Others may use sites that offer services to buy Trustpilot reviews, such as Media Mister or UseViral2.
- Offering incentives or rewards to customers: Some companies may offer free products, discounts, coupons, or other benefits to customers who write positive reviews for them. This may create a bias in the reviews and violate the guidelines of some platforms.
- Writing reviews themselves or asking employees or friends to do so: Some companies may create fake accounts or use their own accounts to write positive reviews for their products or services. They may also ask their employees, friends, or family members to do the same. This may be illegal in some countries and may also violate the policies of some platforms.
Trustpilot.com is a business-review site that allows consumers to rate and review businesses online. However, some businesses may try to manipulate their ratings by posting fake or harmful reviews. According to a transparency report published by Trustpilot in 2020, the site removed more than two million fake or harmful reviews over the past year.
It is hard to estimate how many more fake reviews are out there on Trustpilot, as the site does not disclose the total number of reviews it has. Some domains may have more or less fake reviews than others, some fake reviews may be harder to detect than others, and some fake reviews may be posted or removed after 2020. When we manually checked reviews of few of our competitors we found repetitive, almost the same reviews posted among these few sides. We also found reviews of some of our partners, that shouldn't be there, because they were describing experience which this company does not offer. Therefore, it has to be fake reviews.
There are some sites that claim to offer services to buy Trustpilot reviews for businesses. These sites may promise positive, 5-star reviews from real users, but they are actually violating Trustpilot’s guidelines and may be posting fake or harmful reviews. For example, one site that claims to be the best place to order Trustpilot reviews is Media Mister1. Another site that claims to be an authentic website that you can use to buy Trustpilot reviews is UseViral2
As number of these irregularities was huge, we understand that Trustpilot.com is more like theater rather than critics evaluation. Big amount of companies tries in fake way present their image to the customer different than it really is. What's why Bludiode.com decided to not be part of this theater. Instead, you are free to leave a review in our internal review system available here: