How to Spot and Avoid Fake Reviews on the Internet: A Guide for Consumers and Businesses

How to Spot and Avoid Fake Reviews on the Internet: A Guide for Consumers and Businesses


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Fake reviews are a serious problem on the internet, affecting the trust and credibility of online platforms and businesses. According to some statistics, fake reviews cost $152 billion a year and influence $3.8 trillion of global e-commerce spend in 2021¹. Fake reviews can be generated by bots, paid reviewers, or competitors who want to manipulate consumer perception or behavior.

Websites like are not immune to fake reviews, as some cases have shown. In 2020, Trustpilot removed more than 2 million fake or harmful reviews from its platform, which accounted for about 4% of all reviews posted³. is an online store that sells smartphones and other electronic devices. It does buy fake reviews, neither on Trustpilot nor on other platforms. 

It is better to avoid companies that have fake reviews because they can mislead consumers and damage their reputation. Fake reviews can also harm other businesses that are honest and transparent. Consumers should be careful and critical when reading online reviews and look for signs of authenticity and reliability. Some of the tips to spot a fake review are⁵:


- Check the reviewer's profile and history. Fake reviewers often have no photo, no other reviews, or only positive or negative reviews.

- Look for details and specifics. Fake reviewers tend to be vague and generic, while real reviewers provide more information and personal experiences.

- Watch out for extreme or emotional language. Fake reviewers may use exaggerated praise or criticism, or emotional appeals to influence consumers.

- Compare different sources and platforms. Fake reviewers may copy or repeat the same content across different sites, or contradict other credible sources.

- Report any suspicious or inappropriate reviews. Platforms like Trustpilot have tools to flag and investigate fake reviews and take action against misuse. is an e-commerce site that does not write or buy fake reviews. is committed to providing authentic and honest feedback from its customers, who have actually purchased and used the products or services they review. collects real reviews on its internal review system, which are 100% genuine and verified. values the opinions and experiences of its customers, and encourages them to share their feedback with other potential buyers. By doing so, aims to create a transparent and trustworthy online shopping environment for its customers.

(1) Fake online reviews cost $152 billion a year. Here's how e-commerce ....

(2) The State of Fake Reviews – Statistics and Trends [Infographic].

(3) The State of Fake Online Reviews Statistics & Trends [2023] - BusinessDIT.

(4) Trustpilot - Combating fake reviews.

(5) How to spot a fake review: There’s more to it than you think - Trustpilot.

(6) Trustpilot Review: Is Trustpilot Legit? -

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